Fashion, Lifestyle, Luxury Retail
Overview: As Sézane expanded into the U.S. market, the brand sought to bring its French heritage and lifestyle identity to life through curated, hospitality-inspired experiences. I led the experiential and partnership strategy to grow brand awareness, increase customer acquisition, and establish Sézane as a beloved community-driven brand in the U.S.
My Role: I spearheaded the U.S. experiential marketing strategy and developed a national roadmap of in-store activations, pop-ups, and premium brand collaborations. I owned key partnerships with high-end clients and luxury brands, leading event execution from concept to completion — both at the NYC flagship and in cities across the country.
