Brand building through Content, Strategy & Experiences
From large-scale events to lead gen campaigns, here's a snapshot of the work I’m most proud of.
WIN Summit
Led full-scale marketing and event operations for WIN Summit 2025, a premier women’s leadership conference featuring 300+ attendees, speakers, and sponsors.
Integrative Nutrition (IIN)
At IIN, I led marketing and messaging for flagship certification programs — writing high-converting assets, building nurture funnels, and creating standout brand experiences and events that drove engagement, enrollment, and trust.
Sézane
At Sézane, I led the charge in creating immersive brand experiences and events — from in-store activations to national pop-ups — while managing high-impact partnerships with brands like NARS and Chandon
Writing Samples
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How to Embrace Tea Positivity Through the Ancient Wisdom of Ayurveda: In this piece, I delve into the wonderful world of tea, exploring its connections to positivity and the ancient practice of Ayurveda. Discover how different teas can uplift your mood and enhance your well-being through the timeless wisdom of Ayurveda.
My First WIN Summit: A Front-Row Seat to Women Leading Boldly:Reflections from my first WIN Summit, where I had a front-row seat to powerful women leading boldly, negotiating fearlessly, and redefining leadership.
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90-day Email Nurture Spearheaded and wrote a 90-day email nurture campaign to re-engage prospective students for a flagship certification program — blending storytelling, social proof, and value-driven content to build trust and drive conversions across the enrollment funnel.
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IIN Health Coach Training Program Curriculum Guide: Collaborated on the IIN Health Coach Training Program Curriculum Guide, crafting clear, compelling copy to showcase course value, structure, and outcomes for prospective students.
HCTP Program Overview: Wrote the IIN Health Coach Training Program Overview, a high-level marketing asset designed to communicate key program benefits, credentials, and outcomes at a glance for prospective students.
IINBiz Business Inspiration Guide: A strategic lead magnet designed to inspire health coaches and wellness entrepreneurs through actionable tips, branding advice, and business-building prompts.
Get in touch.
If you’re looking for a creative partner who leads with strategy and heart — I’d love to chat. I’m open to freelance projects, collaborations, and full-time opportunities.